Building your dream vision from an idea inside your head until it’s ready to be used by your customer, is a very hard and long path. It needs a lot of time, and financial and human resources. In order to start committing to any idea, you need a sort of affirmation that this idea can work, that there is any need for it in the market, you need to make sure that there is when the product is ready it will get any traction. To do so, there are many techniques that can be used. One of theme is the “Product Landing Page”.

What is a Product Landing Page

A product landing page is a one page website that introduce the your product to customer. It should show what the final version will look like (even though it does not exist yet). It should include your vision in the header, and a section where you explore the product features and competitive advantages. Provide screenshots (You can get some help from UI and UX designers to do so, or you can learn Figma and make a quick but polished mockup). Finally, you need to include a text field where users can add their email so they can get notified once the actual product is ready.

Now let’s explore the tools that will help you build this with the minimum cost, time, and without help from others.

Build WordPress website

Using WordPress will help you jumpstart your landing page building process significantly. We already written an article that you can follow to guide your through WordPress website setup.

Install Elementor Plugin

If you read our other article about WordPress, you will know we mentioned Elementor WordPress plugin. It will help you build beautiful and well organized page sections. After you download the plugin, you can watch the following webinar from Elementor team themselves that can help you build become more proficient in using this tool.

Inject MailChimp Form

Collecting a list of emails of the users that are interested in your product is always an important thing to do even after you launch your product. MailChimp is the leading tool in this aspect. You can get started and create a free account and build your email list which can have up to 2000 emails in your list with no cost. To Inject this into your WordPress site, follow the steps in MailChimp documentation. If you reached the free plan quota, you can either take this as a sign and start building the actual product, or you can upgrade to a higher plan until you feel comfortable with the amount of subscribers in your list.


Once you have reached to this step, you may need to either post your website on some interested social media groups, lists and subreddits, or run some online add campaign to boost the traffic to your side. Make sure you make your post catchy to drive more visitors down the funnel.